Fabian van Noort
I research people and products,
to make products work for people.
I research people and products, to make products work for people.
Summary
Fabian is a UX researcher with 9 years of agency experience serving different industries. He is a dedicated team player with an analytical mind, a strong product sense and a fondness for qualitative and quantitative research. His mission is to research people and products, to make products work for people.
Expertise
Promoting human-centered product development
- Coaching product teams on human-centered design and UX research through collaboration and story‑telling in (multi)national organisations;
- Identifying product opportunities, by amplifying the voice of the customer in collaboration with PMs, designers and other team members;
- Shaping actionable ux research questions, creating research plans, driving projects, structuring and analysing data, deriving actionable insights, presenting compelling stories, prioritising and socialising next steps.
Qualitative UX Research
- Behavioral research methods, such as: (un)moderated usability testing, remote usability testing, eye‑tracking, contextual inquiry, guerilla testing;
- Attitudinal research methods, such as: in‑depth interviewing, concept testing, diary studies, customer feedback analysis, affinity diagramming.
Quantitative UX Research
- Behavioral research methods, such as: tree testing, first-click testing, fake‑door testing, a/b‑testing, click‑stream analysis, conversion funnel analysis;
- Attitudinal research methods, such as: intercept surveys (CSAT/NPS/CES/UX metrics), user feedback analysis, card sorting, design surveys, Kano, JTBD.
Work Experience
Senior UX Researcher
Decathlon Digital
Starting Dec 2024
Senior UX Researcher
Valsplat
Apr 2022 — present
- Working embedded with product teams, or driving one-off projects, to inform product decisions during discovery and delivery;
- Advocating for data-driven human-centered design by coaching products teams on UXR and quantifying user issues and solutions.
- Project lead budget responsibility €200k+, for (multi)national clients such as: Action, Albert Heijn, Brabantia, Etos, Heineken, Hogeschool Inholland, Nationale Hypotheek Garantie, Nederlandse Spoorwegen, Nieuwe Schoolfoto, PostNL, Tweakers, Volksbank.
UX Researcher
Valsplat
Oct 2016 — Mar 2022
- Preparing research plans with clients, executing research, presenting actionable insights;
- Project lead budget responsibility up to €100k, for (multi)national clients such as: Albert Heijn, Bever (AS Adventure), Brabantia, DELA, Eliza was here, HEMA, KPN, Marktplaats, Philips Hue, PostNL, Sunweb, Tommy Hilfiger, Tweakers, Van Gogh Museum.
UX Designer
Puurpxl
Feb 2015 — Oct 2016
- Discovering requirements for clients' new websites and crafting project proposals in collaboration with clients;
- Defining interactions on and between web page templates in Axure RP, in collaboration with visual designers and front-end developers.
Teaching Assistant
Utrecht University
May 2014
- Mentoring secondary school students in the U-Talent programme of the Freudenthal Institute for Science and Mathematics Education;
- Guiding two groups through the design, planning, and execution of research projects concerning human performance on the traveling salesperson problem, and computer-assisted EEG data classification.
Cognitive Ergonomics Intern
vhp human performance
Dec 2013 — Feb 2014
- Researching methods for the analysis of smartphone app usage context factors;
- Developing a custom tool for analysis of usage factors;
- Testing analysis tool during development of an app for motorists.
Design Research Intern
Puurpxl
Apr 2013 — Aug 2013
- Research project for the graduation of my Master's in Information Studies, on the Human Centered Multimedia track.
- "How should Puurpxl design to empower people in supporting non-profit organizations on mobile systems?"
Teaching Assistant
University of Amsterdam
Jan 2013 — Apr 2013
- Assisting in creating assignments for the Interaction Design course;
- Guiding students in execution of assignents;
- Grading and giving feedback on students' assignment submissions.
Education
MSc. Applied Cognitive Psychology, cum laude
Utrecht University
- Thesis: Effect of running on throughput in pointing tasks: a Fitts' law experiment (link)
MSc. Information Studies
University of Amsterdam
- Track: Human Centered Multimedia
- Thesis: A framework for donating via mobile devices
BSc. Information Sciences
Utrecht University
- Minor: Cognitive Psychology
- Thesis: Heuristics for expert evaluation of Android and iOS apps